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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. Big Data meets travel…in 2000. Scaling Lesson 1: Focus On Finding A Great Business Model.