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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Big Data meets travel…in 2000.

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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

We can't make a 5-year plan or a 10-year forecast right now, but we know there are investments we can make today that will set ourselves up for success in the future. We certainly practiced it a lot at USAA, this idea of after action reviews. And it's precisely because the future is uncertain that we have to take a long-term view.

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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. Mobile content saw a major consumption hike to cross 50% in 2014. Global mobile data traffic grew 69% in 2014 as per estimates by Cisco. seconds in 2015 compared to 12 seconds in 2000.

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