Reduce Your Server Response Time for Happy Users, Higher Rankings
ConversionXL
SEPTEMBER 9, 2020
You should choose a host with servers geographically close to your target audience. A CDN stores a cached version of your website in multiple locations all over the world. Google has started to recommend a format called JPEG 2000. Once you enable caching (more on that in a minute), there is no noticeable difference.
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