Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Their recommendations derive from sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) for the companies in their study: ( Image source ).
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