The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses
Steve Blank
APRIL 15, 2011
Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their first effort didn’t get much traffic: 6 clicks out of ~2000 impressions. per click!
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