2000 Differentiation IP Syndication 
Both Sides of the Table
FEBRUARY 25, 2010
We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. We moved into the legal process and final due diligence in January and February of 2000. Our final closure was the first week of March 2000. We ended up agreeing a term sheet for $16.5
SVPG
SEPTEMBER 30, 2016
The year was 2000, and the hardest part about the AdWords project was simply getting agreement that they could work on it. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Legal wasn't used to distribution via IP enabled devices.
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