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Which Are More Legible: Serif or Sans Serif Typefaces?

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Bix, 2002). The difference between point size and actual letter size (Image © Bix, 2002). It is often a better indicator of the apparent size of a typeface than point size ( Poulton, 1972 ; Bix, 2002 ). 2001 ; Tullis et al., 2000-2001 , Tullis et al., Overview of legibility research: serif vs. sans serif.

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The Yo-Yo Life of a Tech Entrepreneur – A Cautionary Tale

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We were immediately thrust into a globally competitive market for B2B collaboration tools. I flew from San Diego (where I was visiting for Thanksgiving) to New York to persuade investors to stick with us. Then I got engaged to be married in late 2001 and had the motivation to get really serious.