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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

What is a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” While the following advice is more focused on innovative technology companies, the idea can be transferred to any sort of marketing writing, including product descriptions.

Product 104
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How To Write Product Page Copy That Doesn’t Suck

ConversionXL

What id a Trinidad? In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” You can also do it, As Joanna Wiebe suggested, by scouring authentic customer reviews. Hell, I grew up ski racing and we were all technical specification nerds.

Product 48