How and When to Use Sex to Sell More
ConversionXL
APRIL 12, 2012
. - University of Florida advertising professor Robyn Goodman ( source ). According to one study an overwhelming 61 percent of the respondents say that sexual imagery in a product’s ad makes them less likely to buy it. percent recalled the correct brand/product for the nonsexual ads; for the sexual ads, 9.8 percent did.
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