2001 Development Team Review Founder New York City 
Up and Running
MAY 6, 2015
The first article that we wanted to talk about is one written by the founder of Palo Alto Software, Tim Berry. Twenty-three year-olds in New York City running a small business. All the stuff you’re thinking about here, testimonials, social proof, think about reviews. That’s some 2001 stuff right there.
Both Sides of the Table
MAY 7, 2011
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
Expert insights. Personalized for you.
60 
Let's personalize your content