Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
They figured that consumers and media would flock to cover the story when they unveiled the giant treat in New York’s Union Square. But, as Murphy’s law dictates, when something can go wrong, it will and it happened that the temperature shot up into the 80s in New York City that day. Who would have thought?
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