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Which Are More Legible: Serif or Sans Serif Typefaces?

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Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. 2001 ; Tullis et al.,