2001 Public Relations Small Business Vertical 
Hearpreneur
AUGUST 19, 2015
So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation.
blog.expensify.com
APRIL 24, 2012
As someone who grew up using and ultimately becoming frustrated with the limitations of Microsoft tools, and grew up submitting and hating small-business expense reports, I hope I can convince you that we’re fighting for the same goals. It’s like arguing against vertical software. For that, I’m truly sorry.
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