Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge. Neuromarketing isn’t the only way to gain tacit influence over consumer behavior (or government policy).
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