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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I wanted to be able to provide pet information along with cannabis and hemp products to help their pets live better lives, so in 2015 I started VETCBD. I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. 2- From a hobby.