Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge. Bernays believed that people could be influenced via crowd psychology and psychoanalysis.
Let's personalize your content