2002 B2C Equity Founder 
ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. At a startup, this can be as simple as defining why the founder started the company in the first place. CXL’s founder, Peep Laja, has a specific “reason why” his company Wynter exists. Can you capture more brand equity by executing marketing tactics in new or better ways?
Startup Lessons Learned
MAY 14, 2009
Unlike other incubator-led programs, this workshop is open to anyone who wants to learn, and it does not require companies take investment or give out equity. We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. May 14, 2009 5:23 AM David said. It was a disaster.
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