2002 Business Model Business Plan Product Development 
Austin Startup
AUGUST 20, 2017
Your original business plan will probably go out the window when you land your first customer. Your business works as intended if you can attract customers that fit into the context of your operation. Do they perceive enough value to pay prices that create for you a profit margin that matches your business model?
Steve Blank
NOVEMBER 1, 2010
With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.
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