Remove 2002 Remove Business Plan Remove Customer Development Remove Sales
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.

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Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. It isnt until a customer actually clicks or calls to place an order that TPGTEXs developers will build the software. "We