Remove 2002 Remove Business Plan Remove Engineer Remove Product Development
article thumbnail

No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.

article thumbnail

Making Decisions in Context

Austin Startup

Your original business plan will probably go out the window when you land your first customer. I’m never surprised when I see product development driven by engineers proceeding at top speed developing the next cool thing. One of my engineers once told me my favorite color was plaid. Paisley is OK.)

article thumbnail

Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. It isnt until a customer actually clicks or calls to place an order that TPGTEXs developers will build the software. "We Read the rest. Read the rest.