2002 Cost Customer Development Product Development 
Startup Lessons Learned
OCTOBER 19, 2009
"We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002. Development time is typically no more than two to three weeks, and it generally takes just a few orders to cover development costs. Read the rest.
Steve Blank
NOVEMBER 1, 2010
When Iridium was first conceived inside Motorola in 1987, worldwide cell phone coverage was sparse, calls were unreliable and per minute costs were expensive. Cell phone handsets were the size of a lunch box and cost thousand of dollars. Customer Development, Business Model Design and Agile Development could have changed the outcome.
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