Remove 2002 Remove Customer Remove Guerilla Remove Video
article thumbnail

Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Essentially, you want to get your product directly in front of your ideal customer without spending a whole lot of cash. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. The premise was to bring reality back into online dating. Conclusion.

Marketing 156
article thumbnail

6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Giving out free stuff to your potential customers surely has the intention to show them the functionalities of your product, and it allows them to see all of its benefits for themselves.

Flash 162
article thumbnail

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

OK Go is an indy rock band formed in 2002, with three albums released since their inception. With the release of the video for “ Here It Goes Again &# that all changed virtually overnight. Within 3 years it had been downloaded over 9 million times and the video has now been viewed by more than 52 million visitors!

Viral 107