2002 Differentiation Distribution Equity 
ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Can you capture more brand equity by executing marketing tactics in new or better ways? With enough resources, products can always be copied.
Both Sides of the Table
JULY 10, 2010
Michael is a very accomplished corporate executive in his own right having run Sega Gameworks and helped IPO EuroDisney as well as having been on the founding team of DreamWorks SKG (where he helped them raise their first $900 million in equity). Founded in 2002 and expanded after founders graduated from CMU in 2006. We discussed: 1.
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