2002 Guerilla Media Naming 
YoungUpstarts
OCTOBER 16, 2017
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Namely, cool promotional items , such as T-shirts, pens, bags, or calendars trigger another, an even more important psychological mechanism known as the principle of reciprocity. Social media.
crowdSPRING Blog
SEPTEMBER 13, 2010
Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media. And skyrocketing sales for the new chicken sandwich BK was hawking.
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