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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

OK Go is an indy rock band formed in 2002, with three albums released since their inception. The viral awareness and PR that this mania built for the two brands was unprecedented and incalculable. How a small business used a guerilla tactic to build buzz and drive traffic. And the best part? What can a small business learn?

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