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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. It’s all encompassing when you look at how programmatic advertising works. Taking what he learned at HBO, Mascoll formed EME Inc.,

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.

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Behind Every Great Product

SVPG

Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. Lea then began a sustained and exhausting campaign to continuously communicate with leaders and stakeholders across the entire company.

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