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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua.