Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Andrew Chen explained this as the Law of Shitty Clickthroughs. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. There is no exception for marketing.
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