Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. The MQL (Marketing Qualified Lead) is a prospect that somehow expressed interest in your company/product and it’s ready to interact with a human, often Sales Development Reps.
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