Remove 2003 Remove Agile Remove Metrics Remove Software Engineering
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. This brings a lot of new challenges also for people who are not directly involved in software engineering. Marketing automation (as we know it today) was just born.

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Lean Startup at Scale

Startup Lessons Learned

One good example is the way in which we''ve adjusted the length of different phases of our agile sprints. We don''t follow a set agile methodology, but rather follow a more home-grown, minimal version of various approaches. Week 0 - New Feature 1 - Software engineers are busy building brand new features.

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