Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. This brings a lot of new challenges also for people who are not directly involved in software engineering. Marketing automation (as we know it today) was just born.
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