2003 Business Model Business Plan Customer Development 
Steve Blank
JUNE 18, 2013
I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.
Steve Blank
JUNE 18, 2013
I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.
Steve Blank
SEPTEMBER 6, 2012
I wondered if business plans and 5-year forecasts were the right way to plan a startup. Experienced entrepreneurs kept finding that no business plan survived first contact with customers. We were putting the plan before the planning. And in 2003 the Haas Business School at U.C.
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