Steve Blank

JUNE 18, 2013

I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.

Lean 286

Lean Agile Customer Development Business Model 286

Steve Blank

JUNE 18, 2013

I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models. We were putting the plan before the planning.

Lean 178

Lean Agile Customer Development Business Model 178

Steve Blank

SEPTEMBER 6, 2012

I wondered if business plans and 5-year forecasts were the right way to plan a startup. Experienced entrepreneurs kept finding that no business plan survived first contact with customers. I read a ton of existing literature and came up with a formal methodology for search I called Customer Development.

Lean 317

Lean Georgia Michigan Business Model 317