How to Keep Discounts from Killing Your Business [PART 3]
Up and Running
AUGUST 28, 2015
the key principles you should keep in mind when sending newsletters or advertisements are that your direct marketing messages should be: An accurate description of the product or service, legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe, or anti-social behavior). . The FTC in the U.S.
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