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Case Study: Rapid iteration with hardware

Startup Lessons Learned

(I am often asked to explain how to apply Lean Startup approaches to domains beyond software. On the other extreme, modern web-based applications face almost no technical risk, and are governed by high market uncertainty. And, as a result, more and more companies are able to benefit from Lean Startup practices.

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From Nothing To Something. How To Get There.

techcrunch.com

Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better. Ron Oh and another factor to bring reality to the table - Sometimes you find out your cofounders suck.