5 great viral marketing campaigns (and what small businesses can learn from them!)
crowdSPRING Blog
SEPTEMBER 13, 2010
In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken. How a small business used a guerilla tactic to build buzz and drive traffic. That crazy chicken. Patience, Grasshopper.
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