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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Lean into your strengths, and don’t try to appeal to everyone. Take search-oriented creative agency Rise at Seven. Here’s another great B2C example from consumer goods brand YETI. In 2002, Elon Musk created Space X. The solution: build a brand.

Marketing 109
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

View All Search Results » Subscribe. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., Harley Goes Lean to Build Hogs.