Scaling is Hard, Case Study: TripAdvisor
Seeing Both Sides
AUGUST 16, 2012
Chatting with CEO and cofounder Kaufer this week, I was reminded of the fact that the company started with a very different business model in mind. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Sagan was thus almost like a cofounder and, similarly, has been with the company for 12 years.
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