Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
My company was founded in 2004, but we didn’t have a BHAG until 2013. We started franchising and slowly expanded from Fairfield County in Connecticut over to New York. It’s more costly for us to continue to be green, but we do it because we believe in it. It’s a bigger, scarier, more audacious goal than you’ve ever chased.
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