article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., Web Design/Tech Services. Connecticut. Connecticut. Comcast Corp.,

article thumbnail

Pricing experiments you might not know, but can learn from

conversionxl.com

Well, in eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49 Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. Does it really work?

St. Louis 111
article thumbnail

Why Having A BHAG Is Critical To Your Company’s Success

YoungUpstarts

My company was founded in 2004, but we didn’t have a BHAG until 2013. We started franchising and slowly expanded from Fairfield County in Connecticut over to New York. I designed our first BHAG in 2013: keep all junk we pick up out of landfills. Remember that a BHAG shouldn’t be unrealistic, but it shouldn’t be easy either.