Pricing experiments you might not know, but can learn from
conversionxl.com
OCTOBER 31, 2011
It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Why does removing dollar signs from prices (24 instead of $24) increase sales? Well, in eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49 How much to charge?
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