article thumbnail

How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. Case Study: Continuous deployment makes releases n.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Case Study: Continuous deployment makes releases n. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery.

Demand 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lean Startup at Scale

Startup Lessons Learned

We work in prototypically four-week iterations, with quality engineers and software developers working in close collaboration. Here''s the simplest form of that cycle: Week -1 - Planning/End-of-Cycle - Software engineers are planning: writing specifications, doing light prototyping, and experimentation. It wasn’t always this way.

Lean 167
article thumbnail

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

What happened when we got early press (circa 2004) in violation of our own no-PR rule. When wed go into a product planning meeting, often an engineer or product person would have already run a small scale A/B experiment , and so already have some data to go on. Case Study: Continuous deployment makes releases n.

Lean 74
article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Labels: search engine marketing 4comments: Tauya said.

SEM 164
article thumbnail

Lessons Learned: Why PHP won

Startup Lessons Learned

When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. Thats simply impossible on most platforms.

PHP 166