Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. What is customer development?
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