2004 Customer Differentiation Public Relations 
crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way. Leverage points of parity.
Duct Tape Marketing
APRIL 28, 2011
Expect to pay a premium Implementing a marketing strategy that allows you to carve out a clear point of differentiation and perhaps a narrow market focus, allows you to charge a premium for your products and services. If the business has to depend on you to make it rain, well, how can run it without you?
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Duct Tape Marketing
JUNE 20, 2011
The fact is most businesses offer or honor an implied guarantee – if a customer feels they didn’t get what was promised we often resolve this by offering a refund. This can also create some distinct competitive differentiation as well. What is your “make it easy to switch” offering? What is your members only offering?
Hearpreneur
AUGUST 19, 2015
2) Help Others & Improve Upon Customer Service. I started my business namely to help others and to improve upon the aloof customer service being presented in the IT industry. I heard horror stories about how their technicians had chips on their shoulders, belittling customers with their elitist attitudes. That’s it.
Duct Tape Marketing
JUNE 1, 2011
These elemental characteristics are rooted deeply in human wants and desires and act to create a connection between a company, its products and services, its people and ultimately its customers. Tony Hsieh, CEO of Zappos, has said repeatedly that Zappos is a customer happiness business that happens to sell shoes.
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