2004 Differentiation Public Relations Search 
crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way.
Duct Tape Marketing
APRIL 22, 2011
There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story. I’ll often ask audiences I speak with to raise their hands if they provide good service. All rights reserved.
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Duct Tape Marketing
APRIL 28, 2011
Expect to pay a premium Implementing a marketing strategy that allows you to carve out a clear point of differentiation and perhaps a narrow market focus, allows you to charge a premium for your products and services. If the business has to depend on you to make it rain, well, how can run it without you? All rights reserved.
Duct Tape Marketing
JUNE 20, 2011
This can also create some distinct competitive differentiation as well. There is a strong psychological pull in this approach and some firms find that, although most of their sales come from one package, the existence of the other options helps to overcome resistance because people feel they get to make a choice. All rights reserved.
Duct Tape Marketing
JUNE 1, 2011
Creating what ends up looking like an obvious innovation in an industry and then embracing that change as a marketing strategy is one way that companies create a clear differentiation. While that shouldn’t seem like an innovation it was in an industry that appeared to abhor actually talking to its customers. All rights reserved.
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