Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. To motivate you to give this a try, let me tell you a story from the early days of IMVU.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. Most of the people building our product werent themselves target customers.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131