article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Expo SF (May.

Demand 167
article thumbnail

How to listen to customers, and not just the loud people

Startup Lessons Learned

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. BillSeitz - yes, but that was already true back in 2004. The Lean Startup Intensive is tomorrow at Web 2.0.

SEM 164