Is Click Fraud Devouring Your Ad Budget?
ConversionXL
JUNE 24, 2020
Click fraud first came to light in 2005, when several major cases were taken to court. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.
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