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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud first came to light in 2005, when several major cases were taken to court. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121
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How and When to Use Sex to Sell More

ConversionXL

A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. Their annual revenue in 2010 was $2.5 billion, up from $1 billion in 2005. People rarely know. Image source.