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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

We recently invested in Osano , which is led by the very talented Arlo Gilbert and is currently in stealth mode. By contrast, MOON is going to launch soon and is not in stealth mode at all. We went with the stealth mode approach prior to our launch, as I’ll reflect on at the bottom of this lesson. I could waste no time.

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HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. Have an account?

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16 Common Mistakes Young Startups Make

mashable.com

How many entrepreneurs opening words are about how stealth their project is, followed by a 10-page NDA to hear word one? For young entrepreneurs, especially non-technical founders like myself, it feels like our big idea is all we have, and we want to guard it like a defenseless baby. ©2005-2013 Mashable, Inc. Social Media.

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