How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
But that’s harder to build in 2016 than it was in say 2005. They literally can’t respond to our core differentiator. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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