Transcript of Increase Profits Through Specialization
Duct Tape Marketing
OCTOBER 5, 2017
John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.
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